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Learn How To Effectively Create Buyer Personas For Your Business 

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups. The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base.

Our free eBook includes everything you need to create the best possible buyer personas for your business!

You will learn:

  • What are buyer personas and how they're used in your business. 
  • The reasoning behind creating "negative" personas for your marketing
  • Best practices for creating your own buyer persona profiles
  • How to use the provided templates as a great starting place for building your own personas
  • And more!